The UCA Bookstore: Course Materials for MKTG - 3376 - 26453

Skip to main content
Skip to Content

NEW PRODUCT DEVELOPMENT

UCA - FALL 2026 - MKTG - 3376 - 26453 Ronald Duggins
REQUIRED
Right It:Why So Many Ideas Fail

Right It:Why So Many Ideas Fail

This item is Required
$13.95
$13.95
Rental due date: December 11, 2026
Design Thinking

Design Thinking

This item is Required
$37.95
$37.95
Rental due date: December 11, 2026
Mom Test

Mom Test

This item is Required
$12.95
$12.95
Rental due date: December 11, 2026